Cashless parking payments solution poised for growth

20 October 2020

Zapper has completed its integration with three of South Africa's largest parking management systems. The move allows users to quickly scan and pay for their parking at a growing network of venues, reducing queues and possible contamination at payment stations.

The Zapper solution also enables businesses to gain valuable customer insights to help them attract and retain customers - an invaluable offering as shopping malls and other venues struggle to drive foot traffic.

"South Africa's 2000-odd malls and thousands of entertainment venues were already battling a sluggish economy before the pandemic hit. Ensuring a strong comeback must be top of mind for venue owners, property managers and property investment funds across the country," Brett White CEO of Zapper explains.

"More than just providing a frictionless parking payment solution, venues offering Zapper payments are able to tap into our powerful loyalty and voucher options. In addition, user behaviour data and customers insights generated from our system will also help destinations develop campaigns to boost revenues for tenants."

According to Google's Community Mobility Reports, at the end of September, visits to retail and recreation destinations were still down by 14% across the country, when compared to the baseline measurement in January this year. White says "this is clear evidence that South Africans are still wary of venturing out, making meaningful economic recovery difficult for the struggling retail and hospitality industries."

Zapper's 1D barcodes and 2D QR code solutions have already been deployed at Canal Walk, Cape Gate, Melrose Arch, Fourways and Eikestad Mall, with 117 Strand (Cape Town) and Lynwood Bridge (Pretoria) to follow soon. Rollout to the rest of Servest (using the Designa system), Skidata and HubParking (using the Zeag system) venues nationwide will continue over the coming months.

Article published courtesy of Private Property

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